Drive-In Theater Sees Revival In Illinois

By chris in distribution, marketing

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A fun story from NPR about the resurgence in popularity of a drive-in theater in Illinois. Having survived the onslaught of home video, the theater has become a social hub for local families. The result? They’re knocking down an abandoned cineplex to add a third screen.

The takeaway for filmmakers: there are all kinds of ways to watch movies, and therefore all kinds of ways to get your movie seen. You just need to find the hook that makes your screening an event.

 

Read (or listen to) Drive-In Theater Sees Revival In Illinois.

Photo credit: Wools.

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