Film Festival Secrets

SXSW bids howdy! to Atlanta film fans

By chris in festivals, marketing, video, watch this

A clever bit of marketing from the Atlanta Film Festival — interviews with indie film insiders (including yours truly) on the streets of Austin during SXSW, singing the praises of both Atlanta and Atlanta Film Fest. Fest director Gabe Wardell and his peeps shot the video using tiny Flip cameras. Festivals often use video to promote their events through film trailers and the occasional “festival trailer,” but creative projects like this one really accentuate the fact that there are other ways to use the medium.

And speaking of video projects, I’m long overdue to plug parts 3 and 4 of Mark Potts’ series of ads for the Film Festival Secrets book. I’ll embed each of them here soon but if you were too lazy to go look for them yourself I didn’t want to deny you the pleasure of watching them any longer. Part 4 is fabulously tasteless.